Owner.com

As one of the first creative strategists brought into Owner's paid advertising efforts, I helped build the creative process behind a fast-growing restaurant technology brand. My work spanned concepting, scriptwriting, casting, location scouting, shoot production, directing talent, building contractor crews, supervising multi-camera shoots, and overseeing post-production across a team of editors.

The creative challenge was to make complex restaurant software feel simple, useful, and human to busy restaurant owners. Across Meta, YouTube, CTV, and paid social, the work helped support $5.5M+ in 2025 media spend and contributed to a 58% year-over-year performance lift during a period of major company growth, including Owner's Series C and ~$1B valuation milestone.

Notable work included my AI Game Changer creative, which generated $1M+ in revenue on roughly $380K in spend, along with a range of UGC, product-led, and CTV campaigns that helped establish Owner's paid creative language.

Cesar Millan - Natures Blend

For Dr. Marty Nature's Blend, I helped shape and develop the video campaign featuring Cesar Millan as the new face of the offer working across writing, producing, editing, and directing. The creative challenge was to build more than a product ad - it needed to feel like a persuasive story rooted in trust, pet health, and Cesar's relationship with dogs.

The campaign helped scale the offer from roughly $8K/day in spend to an average of around $80K/day, with peak days reaching approximately $200K.

Gundry MD

For Dr. Gundry's BC3 offer, I worked as a producer and editor and created the "Dinner Foods" campaign for their Quiz Funnel. A performance video built around a simple but powerful health insight: the foods people eat every night may be affecting how they feel. The creative challenge was to make the message feel clear, credible, and urgent while still building enough story to hold attention.

The ad became one of the strongest performers of the year, spending roughly $830K at 131% ROI and earning Creative of the Year 2024. When connected to the BC3 quiz funnel, the creative helped drive approximately $1.6M in spend, $2.2M in revenue, 132% ROI, a $126 CAC, and a $162 AOV.

Across the broader quiz effort, BC3 reached approximately $9.7M in spend and $11.5M in revenue, with June-December quiz creatives generating roughly $6.43M in spend and $7.77M in revenue.

ActivatedYou

For ActivatedYou, I worked across two of the brand's core wellness offers: Morning Complete and Essential Skin Food. With Maggie Q as the face of the brand, the creative needed to feel clear, trustworthy, and premium while still being built for paid performance.

My work spanned production, editing, and post-production across campaigns that blended wellness education with more relatable, lifestyle-driven storytelling. For Morning Complete, I helped introduce man-on-the-street, family-style content through the "Pickleball" series, which went on to drive $1.5M+ in revenue at a 145% average ROI.

For Essential Skin Food, I led production and post on the Collagen Series, helping translate a beauty-and-wellness product into a clear story around skin health, aging, and daily nutrition. The series generated approximately $973K in spend, $1.48M in revenue, and a 153% ROI.

Calm

Producer + Editor role for Calm's celebrity-led campaigns, including LeBron James' endorsement series and Harry Styles' Sleep Story campaign. The creative focused on ambient, atmospheric videos designed to preview the experience of the stories, support subscriber growth, and make the product feel calming before the viewer even opened the app.

Skillz Games

Worked on mobile gaming campaigns for popular classics including Big Buck Hunter, Solitaire Cube, and Candy Crush. These edits blended gameplay, UX elements, and provocative sales language to quickly communicate the value of each game. I also helped develop a more modular editing approach, making it easier to swap hooks, gameplay moments, graphics, and winning elements to iterate faster across campaigns.

Savage X Fenty

Worked on the 2020-2021 winter campaign, creating paid social edits around holiday promotions and seasonal product moments. The work was built for YouTube, Meta, and other social platforms, with a focus on rhythm, pacing, lighting, and fashion-forward product energy.